The 
This is a small section of audio taken from a client call I had recently.
She’s a healer, who’s methodology is alterative and pretty “woo” for the mainstream.
I removed her voice just to keep things private, so it jumps over her speaking.
Essentially, it goes like this.
She starts the call of with a pricing/value concern.
She says:
There’s a difference between business coaching, where you’re selling them on a monetary ROI, versus life or health coaching/healing.
One is about building revenue and one is about getting people in to heal themselves.
I may be wrong, but it seems that the monetary ROI is stronger and easier to sell for higher prices.
Then she goes on to say that people are closed minded to her work, which makes it hard to sell, especially for higher prices.
Value in marketing, also known as customer-perceived value, is the difference between a prospective customer’s evaluation of the benefits and costs of one product when compared with others. Wiki
Seth Godin books mentioned in the audio
- Purple Cow, New Edition: Transform Your Business by Being Remarkable by Seth Godin
- Permission Marketing: Turning Strangers into Friends and Friends into Customers by Seth Godin
- All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works–and Why Authenticity Is the Best Marketing of All by Seth Godin
More of my favorite books and resources