That’s it. This Means War (Against bro marketing)

A message to all email list owners out there.

Don’t waste my f*cking time with your fake subject lines.

Stop trying to trick me into opening your email.

Nothing infuriates me more than thinking the email is something serious, then realizing it’s a trick.

I just did a double-take on this subject line:

“Re: Please cancel my retainer”

I’ll be nice and not call him out…I guess.

First, I see the “RE” which is typically an important response from someone I am in communication with.

But they add this in there to trick you.

Then, it says a potentially triggering phrase that feels as if it’s coming from a client.

I don’t have any clients with retainers, so I wasn’t that triggered, but I did think this was real.

So I opened it.

The first line says…

Imagine getting this email first thing in the morning…


So cringy.

This is pain point marketing.

Just stop!

Manipulation is unethical.

Tricking people into your marketing is uncool, unsustainable, and lazy.

Instead, simply tell me what’s in the email.

You can still get creative and have fun with it.

You can still make it interesting and exciting.

Just hold the trickery.

Guess what else is in the email…

“Until I discovered this one funnel.”


I set it up in one evening. The next day my calendar was full.

And while we’re at it…

Normally these trainings sell for $1,176 combined, but for a limited time you can get this for just $47.

Yep, just $47! That’s over 96%!

…I want you to have it because even if you don’t think you need it today, TRUST ME… you will!

This is classic “trust me, I’m a guru” speak that makes you feel like you need to buy in order to succeed.

Oh, and you gotta love the good ‘ol $47 pricing.


Look, I’m sure this guy knows a lot and can actually really help people.

But he’s doing what everyone else does.

It’s all the same bullshit bro marketing that has been plaguing this industry for FAR too long.

This means war!

If you couldn’t tell, this one got to me so I had to share it with you 🙂

If you share my anger, DM me on IG. Let’s fight this battle together!