The Social Dilemma + How to not be a Tool

I just watched ‘The Social Dilemma‘ on Netflix.

It really got me thinking, what’s the future look like.

What will social media look like in 2030 and 2025.

How will marketing change.

How will the coaching industry change.

How will the world change.

“Never before have a handful of tech designers had such control over the way billions of us think, act, and live our lives.”

Many of the thoughts you have while on social media were carefully planted in your brain by an algorithm.


If you care about your health, your family’s health, your sovereignty, freedom, or future, watch the documentary.

It’s not only insightful, but really well done.

It changed the way I look at the world and the “tools” that I use supposedly use daily.

If you’re not paying for the product, then you are the product.

Running your Business

While watching this documentary, I had a few thoughts about running my business through social media. For example, one of my main sources of business is Facebook and Instagram.

Should I even be using these tools? Should I delete them? Should I just delete everything and climb into a shell?

My conclusion here was that social media has some amazing benefits to it as well. That can be easy to forget after looking at the dark side.

Like most things, there’s a light and dark side and its up to you to use the tool for good.

A lot will change in the coming years. Laws will most likely (hopefully) be put in place to fix a lot of the problems brought to light in the documentary.

I will continue to use the tools at my disposal to connect with my audience, friends, and peers. I will open it with a clear intention, avoid all distractions, and get out.

I recommend you do the same.

How to stop being a Tool

Tim Kendall, former president of Pinterest and director of ads at Facebook, shares a couple of simple tips on how to reduce phone usage.

He’s now the CEO of Moment, an app I’m going to try out that helps you with phone usage.

I want to take a step further…

Here are a couple of things I do to stay focused every day.

Some of these are chrome extensions. If you use another browser, just google ‘the name of the tool’ for ‘your browser’ to find alternatives for your browser.

News Feed Eradicator for Facebook

Find yourself spending too much time on Facebook? Eradicate distractions by replacing your entire news feed with an inspiring quote

Do you often want to check Facebook, and then find yourself disappearing for hours as you are consumed by the bottomless pit that is the News Feed? Do you want your life back, but can’t bear to delete Facebook altogether?

Enter News Feed Eradicator. Your life will never be the same again.

News Feed Eradicator removes your news feed (and live ticker) and replaces it instead with an inspirational quote.

Duck Duck Go

DuckDuckGo is an internet search engine that emphasizes protecting searchers’ privacy and avoiding the filter bubble of personalized search results.

DuckDuckGo distinguishes itself from other search engines by not profiling its users and by showing all users the same search results for a given search term.

I use the chrome extension.

Distraction-Free Youtube

Allow yourself to focus while using YouTube™ for work, recreation or education.

You can find more resources here.