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Seeds

Consistently inconsistent

Seeds
Seeds
Consistently inconsistent
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If you look forward to my seeds every week, then you noticed something was missing last week.

I’m proud to say, I didn’t send one.

And sorry about that…

But it really got me thinking.

Because here’s the thing, I recorded 3 seeds last week and shared zero of them with you.

Why?

I’m a perfectionist.

Let’s talk about consistency and the balance between forcing yourself to come up with something because you said you would, and consciously deciding to withhold unworthy content.

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Seeds is a private weekly email / audio that shares insights and ideas about the creative process, getting into momentum, and building a sustainable marketing ecosystem. To keep this Seed private, please only share the sign up page with others. Thank you :)

If you look forward to my seeds every week, then you noticed something was missing last week.

I’m proud to say, I didn’t send one.

And sorry about that…

But it really got me thinking.

Because here’s the thing, I recorded 3 seeds last week and shared zero of them with you.

Why?

I’m a perfectionist.

Let’s talk about consistency and the balance between forcing yourself to come up with something because you said you would, and consciously deciding to withhold unworthy content.

But also, maybe I didn’t have anything worth sharing.

Here’s the thing.

I said I would send a seed every week.

Sometimes I have a lot to share. Sometimes I have to come with something. And sometimes I come up with something then realize it’s shit.

Can you relate?

My word for 2022 is Consistency.

But I was inconsistent.

And here is the lesson…

do I let that stop me?

Do I beat myself up?

Do I eat 10 more cookies because I broke my healthy streak and ate one.

Do I say f*ck the gym for a week because I missed one day?

I think not!

That’s a sure way to create a life you hate.

So. Here I am. Proudly admitting to missing last weeks seed.

F*ck it.

I’d rather share nothing than something unworthy of being planted into your brain soil.

There is enough of that out there.

Sometimes I’m creative af and have seeds pouring out of my ears.

Other times, I’ve got nothing.

I think there is a balance between forcing yourself to come up with something because you said you would, and consciously deciding to withhold unworthy content.

Only you will know the difference.

Here a couple things to consider when it comes to consistently creating something (like a newsletter or social content)…

First, decide exactly what you’re doing, why, and how.

Then, you know how and when to show up, which is half the battle.

Next, figure out how you work.

I’ve learned that I don’t necessarily love creating seeds ahead of time.

I think I produce better seeds when I procrastinate a little bit and record no more than one per week.

I also love going on walks instead of recording in front of a screen.

I like giving myself room to skip a week every now and then without feeling bad about it.