Your Brain on Brand

In this article, you’ll learn how the brain interacts with branding, how the most successful brands stay relevant in your brain, and how you can do it too. Why is it, that when you flash the Apple logo at one random group of participants and the IBM logo at another group of participants, the group […]

How to Legally and Effectively Purchase and Use Fonts (Licensing etc.)

You want your brand to stand out with a unique font. Not just any old font that you can find in Canva (which there is nothing wrong with…they have some incredibly awesome fonts). I also want to note, simple is often better in the font arena. Maybe you go to Creative Market or some other […]

The Science Behind Your Brand Identity

I love words, but a picture is worth a thousand words. Paired together, your words have wings. That’s how you spread a message to the world. Not alone, but by giving people the tools to do it for you. But this won’t happen if your brand is wandering. Leverage the power of branding and the […]

How to do “Content” the right way

This was a response to someone inside the Box and it felt worth sharing here. Firstly, the word “content” is huge. It can mean so many different things. Very likely, you’re using content to accomplish something (hopefully). Something like sales, typically. To reverse engineer for a sec…sales comes from people who trust you and trust […]

Everyone has a podcast nowadays…

As of writing this post (6/28/22), Bill and I are quickly approaching our first year of the podcast. Have you listened? If so, I’d love to know what you think. What do you like and what can be improved? If not, our latest episode is one of my favorites. We had a chat with Stacy […]

The ROI of a Brand Identity

Let’s keep this super simple. To have a successful business, you need to make sales. To make sales, you need a couple conversions to happen. Converting someone from a stranger, to a subscriber. From a subscriber to a customer. A customer to a client. And maybe even a client to a long-term client. To do […]

The Future of marketing is Human

Everyone’s got a story… Sonder // the realization that each random passerby is living a life as vivid and complex as your own. Even when we get to know someone on a deep level, you can still only grasp a tiny part of them. If more people could remember this, I think we’d be better […]

Marketing is cringe!!

What happened? To marketing. To the coaching industry. Why is it such a turn-off? When I got into marketing, it was cool. I was happy and proud to say “I’m a marketer.” Now, I’m not really. What I do is often followed immediately by some sort of explanatory paragraph about how I do it differently. […]