Where Brands go to
Find Their Identity

Story, Strategy, Design.

The framework

1. Story
Internal branding: Stories and the words your brand uses are powerful. We can’t design your brand without knowing who it is and how it got here.
2. Strategy
North star: Where are we headed and how will we get there? Where do you fit in with your competition/marketplace. Why do they choose you.
3. Design
External branding: Brand assets, rules, and guidelines will give your brand the unique and timeless look and feel it deserves.

Do the right things, in the right order.

Most common mistakes I see that will make or break your brand

  • Raise your hand if you’ve ever opened Canva, threw some fonts and colors together, and called it a brand?
  • How many times have you changed your IG bio, website colors, or lead magnet?
  • How much do you struggle when someone asks you, “what do you do?”

There is no shortcut to building a brand. Everyone has something to say and something to offer. The difference is execution, consistency, and honesty.

It’s funny how even though we know “our thing” so well, we’re really bad at putting the words & the visuals in place to communicate it.

Most brands are confusing. What do you do, who do you help, how do I get started?

 Messaging is often vague and uninspiring.
Branding is usually noisy and inconsistent.
Marketing is typically bloated and passive.

I call these “Wandering Brands.”

Let’s play a game – You come across 3 brands.

→ You’re scrolling through social media and come across an interesting post. You click on the profile, read the bio, and skim through the first 12 posts.

→ Brand A and Brand B are wandering brands.

→ Brand A doesn’t know who it is and why it exists.

→ Brand B knows who they are and why they exists, but doesn’t know how to communicate it.

Wandering Brand

A brand without a clear identity, message, and purpose – it’s inconsistent, changes frequently, and leads to distrust.

→ Brand C is a thriving brand. It understands and embodies its identity and purpose.

You read it in the story, feel it in the design, and engage with it because a strategy exists (direction).

Thriving Brand

Understands and embodies its identity and purpose. It has a story, design, and strategy that aligns. It’s familiar, consistent, and unique.

✍️ Story is artful communication without fluff.
🎨 Design is communication without words.
📈 And strategy is communication that works.

If you don’t know why your brand exists, who it is, and what it does, no one will trust you or buy from you. I did this for years…that’s how I know.

Turn your wandering brand to thriving brand

Your Blind Spots


Marketing is easier for people to grasp, thus easier to sell. We’re told on a daily basis that xyz marketing strategy will bring you tons of leads and solve all your business problems. The blind spot here is that when you’re branding is off, no amount of marketing will work.

You have a business, not a brand

You have a business, which is cool, but you haven’t created perception. You haven’t built a specific and identifiable identity that people can have an opinion about.

You need to know who your brand is, why it exists, who it serves, how it communicates, and what it looks like. Until people relate to your brand like they do a person, you’ll simply own a business.

You're wandering

Your brand is like a serial dater who’s too afraid to let people in to who they really are (lol). You’re either too vague and boring, or you change too frequently.

It’s likely you just need to clean things up a bit and commit. You probably have some momentum, but you’re inconsistent with your message, your content, your design. But it’s all good, you’re here for a reason.

The Facts

The ROI is huge

Work smarter, not harder. A thriving brand connects deeper with more people, who share your message with more people (compound affect), who invest more money more frequently. Your content performs better, requiring less work, and more results. Or, you continue to miss the mark by a few inches and never take-off.

The human brain can process visuals faster than text

60,000x faster to be exact…let that sink in. It starts with your message, but design is the velcro. The right words combined with branded visuals will be remembered and shared. That’s how you grow, not by posting on tiktok every day.

Design isn't easy

So many tools, templates, colors, fonts, icons, and cool visuals..how do you choose. How do you stick with only a select few? The design world (like every other world) is noisy. Our job is to silence the noise so you can build a thriving brand, without freaking out.

What you Need

Brand Story

Who is your brand and how did it get here? How does it sound and what does it believe in? Who does it serve, what does it promise, and why should you care?

You need a brand story, broken down into easy to share pieces, that allow your brand to spread far beyond you.

Brand Strategy

Where are we headed and how will we get there? A north star. A vision. A plan. Where do you fit amongst your competitors? What can we learn from them and how can we differentiate? Why do they choose you over them?

Brand Design

A brand identity. Visual assets that stand out. Rules and guidelines that keep you from wandering. A unique and timeless look that you’re excited about.

“Design communicates your message without words.”

Design for design sake = wandering brand

Strategic design (messaging + marketing + copywriting) = Thriving brand

We approach branding from a marketing, business, and copywriting background

Another Brand Saved. 🙌 The care and consideration taken by BrandThrive made this such an enjoyable process. Turning a feeling into a visual representation that portrays a brand in its best light is tough stuff. Miles nailed it. I'm forever grateful to Miles for his expertise, empathy, and excellence in all things branding.
As a previous employee for two very large production companies, I can say that Miles’ work flow is incomparable to that of agencies. He’s an incredible listener, authentic, communicative & creative.
Natasha Bailleres
Miles does a great job capturing the essence of what you & your business are about so it feels authentic to you. Through the process, he is constantly reassessing and incorporating your feedback to build something that feels aligned and meets the brand's core needs. The end result was an awesome brand kit that will supercharge my online social media brand. Anyone that is thinking about upgrading your marketing or brand game online, I recommend Miles with no hesitation.
Jorge Quintero
Jorge Quintero
Whilst working with Miles we @TeamSatoCO were able to join together to uncover our company’s look and feel through his wide knowledge of branding.​
Steve Sato
Owner of Team Sato
Miles was a DELIGHT from start to finish, plus he’s a genius at his craft so I 100% would recommend him to a friend or hire him again to do my branding.
Dana Hayes
Spiritual alignment Coach
It was a pleasure working with Miles to update my website. He did an excellent job working with me to determine my needs. Our conversations were efficient and productive. He developed the website and got us online on time and on budget. He wasn’t afraid to gently steer me on an appropriate course when there was a better direction. Our updated site looks very professional and I highly recommend Miles for your website design.

I’m Miles (aka Stones, short for Milestones).

Brand Architect, pod host, and owner of BrandThrive, where brands go to find their identity.

I’m on a mission to help 500 wandering brands find their way using the BrandBox Framework – story, strategy, and design.

I’m a bro marketer turned ethical. Like many, I learned all the “bro tactics” and then left marketing altogether after 7 years because it felt cringy and forced.

When I came back, I quickly realized that most people don’t have a marketing problem, they have a branding problem. Marketing won’t work if you have a wandering brand.

Today, I save brands from wandering into the abyss, never to be seen again. It’s important work and you may call me a hero, but I assure you, I’m just doing what anyone else would do.

I cohost ‘The Subtle Art of Not Yelling‘ with my pal Bill. A weekly podcast for creatives about the creative process, finishing what you start, and building a business without being the loudest on the block.

We also have a community for creatives and entrepreneurs called The Box, where projects get finished.

I’m from Austin, TX, lived in Denver for 4 years, and am currently seeing if I’m a “beach guy” in Hermosa Beach, CA. 🙂

Follow me on IG or Facebook.


Jorge Quintero

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Do the right things, in the right order.

Most common mistakes I see that will make or break your brand